Introducing MAX Social Impact Stories

Ukemeabasi Esiet Media, News 0 Comments

MAX is on a mission to transform the transportation and logistics sector in Africa through our innovative use of digital and physical technology.

While we are making significant progress towards our vision of accessible and affordable urban transportation across Africa, we are particularly proud of our social impact. In less than three years of existence we have created over 150 direct jobs, enabled over 3,000 indirect jobs, and impacted over 20,000 lives as a result of our business operations.

In our MAX Impact series, we will give you a look at how MAX is transforming urban mobility in Africa and creating socioeconomic impact in the cities where we work.


The backbone of MAX’s transport and logistics operations are our MAX Champions – the professional, customer-focused dispatch riders who fulfill package delivery and customer transport requests and help us bring convenience, trust, and safety to the urban mobility sector.

In our first MAX Impact feature, I met a top Champion who has found a place to build a foundation towards his dreams in the MAX rider network.

“My name is Jacob Joseph.
My job title is a Champion.”

Jacob is a happily married father of two and is clearly proud to be a MAX Champion. He joined MAX in February 2016 and works with MAX Partners, and on the on-demand network (MAX Now, MAX Business, and the recently-launched MAX Go).

How he found his way to MAX:

“I was working at another company in Victoria Island when I met Mr. Chinedu (MAX’s Co-Founder and CTO). When the company told me that they were stopping their delivery service, I asked Chinedu if I could join the MAX. He told me that he would accept me if I was willing to work. So, I applied”

The best part of his experience as a MAX Champion has been so far:

“The best thing is Mr. Chinedu. He’s a very serious man and he likes serious people. He takes everybody along. He just wants to help everybody. By that point, they will be proud of themselves. That’s what I’m proud of at MAX.”

What he would do to make things at MAX better:

“What MAX can do that will be better for the business is to hire trusted people and humble people – people that know what they are looking for.”

“I come from the North. I’m from CBK, Chibok Local Government. I’m Jacob Joseph from CBK.
The Son of the King.”

Chibok has been in the news in recent years due to the 2014 kidnapping of 276 female students from the Government Girls Secondary School by Boko Haram insurgents. Due to the insurgents’ actions, many natives of Borno and other northern states, particularly in the north-eastern region of Nigeria, have moved to other parts of the country to escape the violence and provide for their families.

Jacob came to Lagos in search of a better life for his family:

“Since 2007, I’ve been coming to Lagos. My family is here with me together in Lagos. But my Mother and Father still live in Adamawa State.”

“Yes, MAX has helped me. There was a time my wife fell sick. I came to Mr. Chinedu and told him and he said “that’s no problem.” I was at home, I didn’t ask if he was going to send the money, but I actually received it. He sent some money to me [based on company policy] and he said I should take care of my family. And I appreciate that.”

“I had an accident and Chinedu didn’t even charge me for nothing and he paid for the bill. That’s while I like to work in MAX. They take care of people and they give us HMO cards. Whenever you fall sick you treat yourself over there. You didn’t have cash you go to the hospital, they take care of you, they check on you.”

“I’ve been chopping money in the MAX delivery service.
That’s why you see I’m here.”

On what he would like to say to MAX’s management:

“I have to say thanks to all the operations team, and thanks for the MAX management, the CEO and COO, and the partners. To make a business is not easy.”

“Here they do employee of the month, every month, where they recognize like 3 people. The first person has 15,000 Naira, the second person has 6,000 Naira, and the last person 4,000 Naira. It really encourages you. I’ve received the award like four times or three times, I think. I’ve been chopping money in the MAX delivery service. That’s why you see I’m here.”

The advice he would give to new MAX Champions, particularly as a top-performing Champion:

“If you are a new champion, this is what I advise you to do – you not go after your colleague’s salary, but focus on being hard-working.”

“I advise a lot of Champions – If you want it to work with MAX, it’s a very beautiful place. It’s a very healthy place to work as a young guy. If something happens to you, they will take care of you. They will give you the opportunity to make your money. This job, if you are serious, you gain much, and it makes you better – I rent my house; I pay my children’s school fees… I built my own house in my village as I’m working in MAX.”


Clearly, working for MAX has had an impact on Jacob’s life. It has enabled him to contribute to the well-being of his family, increase his earnings, as well as find a work schedule that fits his lifestyle at a company he trusts.

Would like to contribute to our social impact work or are interested in working with us to make our vision a reality? Have any questions for our Champions you would like to have answered in our next MAX Impact feature?

Share your thoughts in the comment section below or email us at We would love to hear from you.

MAX Go Launches in Lagos

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